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Frequently Asked Questions

What are meta tags and why are they important for SEO?
Meta tags are HTML elements placed in the <head> section of web pages that provide metadata about your page to search engines and social media platforms. They are critically important for SEO because they directly influence how search engines understand, index, and display your content in search results.
How long should my meta title and description be?
Meta title (title tag) should be 50-60 characters maximum because Google typically displays only the first 50-60 characters in search results before truncating with "..." which looks unprofessional and can cut off important keywords or calls to action. Meta description should be 150-160 characters because Google displays approximately 155-160 characters in desktop search results and 120 characters on mobile.
What's the difference between Open Graph and Twitter Card meta tags?
Open Graph meta tags (starting with og:) were created by Facebook and are now used by Facebook, LinkedIn, Pinterest, and many other platforms to control how links appear when shared. Twitter Cards (starting with twitter:) are Twitter's proprietary system for rich media attachments in tweets. While Twitter will fall back to Open Graph tags if Twitter Card tags are missing, implementing both gives you optimal control over appearance on each platform.
Do I need to add meta tags to every page on my website?
Yes, every indexable page on your website should have unique, descriptive meta tags customized for that specific page's content. Using identical meta tags across multiple pages (duplicate meta tags) is a common SEO mistake that confuses search engines about which page to rank for specific queries and can result in search engines choosing the "wrong" page to display for certain searches. Each page should have a unique title tag describing that specific page's content, a unique meta description highlighting that page's value proposition.
How do I add the generated meta tags to my website?
Adding meta tags depends on your website platform. For HTML websites, paste the generated meta tags directly into the <head> section of your HTML file between <head> and </head> tags, above the closing head tag. For WordPress, you can use SEO plugins like Yoast SEO, Rank Math, or All in One SEO which provide user-friendly interfaces for adding meta tags without editing code - simply enter your title and description in the plugin's fields below your post editor and it automatically generates proper meta tags.